Brand Safety Solutions

Protect your brand reputation and maximize ad spend effectiveness with AI-powered content classification that ensures ads appear alongside brand-suitable content. Alpha Quantum provides real-time brand safety scoring across 60M+ domains and IAB taxonomy classification.

60M+
Domains Classified
700+
IAB Categories
99%
Classification Accuracy

Brand Safety Challenges

Protect your brand from negative associations while maximizing reach and engagement in programmatic advertising.

dangerous

Harmful Content Adjacency

Ads appearing next to hate speech, violence, misinformation, or adult content damage brand perception and can trigger consumer boycotts.

  • check_circleHate speech detection
  • check_circleViolence identification
  • check_circleMisinformation flagging
trending_down

Wasted Ad Spend

Ads on low-quality sites, made-for-advertising (MFA) domains, or irrelevant content waste budget without delivering meaningful engagement.

  • check_circleMFA site detection
  • check_circleQuality scoring
  • check_circleEngagement prediction
speed

Real-Time Decision Making

Programmatic advertising operates in milliseconds. Brand safety solutions must deliver instant decisions without adding latency to bid requests.

  • check_circleSub-10ms response time
  • check_circlePre-bid integration
  • check_circleReal-time classification
security

Fraud & Invalid Traffic

Bot traffic, click farms, and domain spoofing siphon advertising budgets. Detecting fraudulent inventory protects ROI and brand metrics.

  • check_circleBot detection
  • check_circleDomain verification
  • check_circleTraffic analysis
tune

Context vs. Keywords

Keyword blocking creates brand safety but sacrifices reach. Context-aware AI understands nuance to avoid over-blocking quality inventory.

  • check_circleSemantic analysis
  • check_circleSentiment detection
  • check_circleTopic understanding
language

Global Campaign Coverage

International campaigns require brand safety across languages and cultural contexts that keyword lists cannot adequately address.

  • check_circleMulti-language support
  • check_circleCultural sensitivity
  • check_circleRegional compliance

Brand Safety Solutions

Comprehensive tools for brand protection across the programmatic advertising ecosystem.

category

IAB Taxonomy Classification

Classify URLs and pages across IAB Content Taxonomy v2 and v3 with 700+ categories for precise contextual targeting and brand safety filtering.

verified_user

Brand Suitability Scoring

Multi-dimensional scoring across 20+ quality metrics including trustworthiness, content quality, and brand alignment indicators.

block

Threat Detection

Identify malware, phishing, clickbait, and MFA sites that waste ad spend and expose brands to security and reputation risks.

psychology

Sentiment Analysis

Understand the emotional tone and context of content to ensure ads appear in appropriate editorial environments.

dns

Domain Intelligence

Access our database of 60M+ pre-classified domains for instant brand safety decisions without real-time crawling latency.

integration_instructions

Pre-Bid Integration

Seamless integration with DSPs, SSPs, and ad servers for real-time brand safety decisions in programmatic auctions.

Brand Safety Metrics

Comprehensive data points for intelligent brand protection decisions.

star

Quality Score

Overall content quality rating based on editorial standards, design, and user experience metrics.

verified

Trust Score

Domain reputation and trustworthiness based on ownership, history, and security indicators.

sentiment_satisfied

Sentiment Score

Emotional tone analysis from negative to positive for contextual ad placement alignment.

visibility

Viewability Prediction

Likelihood of ad viewability based on page layout and user behavior patterns.

report_problem

Risk Categories

Flagging for GARM categories including adult, violence, hate speech, and controversial topics.

ads_click

MFA Detection

Identification of made-for-advertising sites that prioritize ad revenue over user value.

Protect Your Brand Reputation

See how Alpha Quantum's brand safety solutions can protect your advertising investment and enhance campaign performance.