Product categorization and product tagging

When we walk into a store, looking for a new product, it helps us to see the parts of store labelled with appropriate categories, e.g. Home & Garden, Food, Beverages, etc. In the same way, we would expect that an online version of the store would also offer their visitors appropriate categorizations of products, to help them find their desired items and make the product discovery easier.

This is the aim of product categorization, which is the ask of assigning one or more categories to a given product. One can use different definitions for product categories, also known as Taxonomy. One is the standard of IAB, a very popular product taxonomy is also the product taxonomy from Google .

The product categorization is usually performed in automatic manner, using machine learning models for this purpose, from the class of text classification models. We also built such a ML service and offered it to our clients on our webpage: productcategorization.com.

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We also went a step further and built complex machine learning model to predict tags for given product names. This allows stores to attach one or more tags to their products, improving the search and discoverability of their products. Our product tagging solution can be found at producttagging.io.
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