Taboola - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Taboola.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Taboola key performance metrics.

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Websites using Taboola

Description of Taboola: Taboola is a content discovery & native advertising platform for publishers and advertisers.

Taboola is used by 0.58% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using Taboola.

Business is the most popular subcategory among the websites that are using Taboola.

The technologies that are most often used together with Taboola are Open Graph, core-js, Facebook Pixel, Facebook, webpack, Module Federation, Google Tag Manager, HTTP/3, Google Analytics, jQuery.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Taboola may also be interested in using these other technologies: Outbrain, LiveIntent, comScore, Reddit Ads, AccessiBe, Criteo, langify, VigLink, Iubenda, TownNews.

Top IAB Industry Verticals using Taboola

Top 10 technologies that are most often used together with Taboola

Technology% of use together with TaboolaWebsite
Open Graph65.03
Facebook Pixel46.59
Module Federation37.72
Google Tag Manager31.74
Google Analytics28.02

Technologies that are most interesting for website using Taboola, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Reddit Ads0.2

Distribution of domains using Taboola over IAB1 verticals

Introduction to Taboola

Taboola is a content discovery and advertising platform that helps connect users with personalized content, based on their interests. Taboola's algorithm analyzes real-time data to deliver relevant content to users, while also providing a platform for publishers to monetize their content through native advertising.

Practical Applications of Taboola

- Personalized content recommendations for websites and mobile apps
- Monetization through advertising revenue for publishers
- Increased engagement and user retention on websites and mobile apps
- Targeted advertising campaigns for brands and marketers
- Audience development and user acquisition for media companies
- Optimization of content distribution and promotion strategies
- Analytics and reporting on user behavior and engagement with content

Benefits and Advantages of Taboola

- Taboola provides personalized recommendations for online content, which can increase user engagement and satisfaction.
- By recommending relevant content, Taboola can help publishers increase their pageviews and ad revenues.
- Taboola's platform allows publishers to reach new audiences and expand their content distribution.
- Taboola's AI-powered algorithms constantly learn and improve, ensuring that recommendations become more accurate and effective over time.
- Taboola offers a self-serve advertising platform, enabling advertisers to easily create and manage campaigns across a network of premium publishers.
- With Taboola, advertisers can target their campaigns based on interests, location, demographics, and other factors, increasing the relevance and effectiveness of their ads.
- Taboola's platform provides detailed analytics and reporting, allowing publishers and advertisers to track and measure the performance of their content and campaigns.

Distribution of domains using Taboola over IAB2 verticals

Most popular websites using Taboola

WebsiteIAB category 1IAB category 2OpenRank
usatoday.comNews and PoliticsInternational News6.99
slate.comNews and PoliticsPolitical Event6.74
lifehacker.comFood & DrinkCookbooks6.48
espn.comSportsSports Radio5.8
thehindu.comNews and PoliticsInternational News5.8
fivethirtyeight.comMusic and AudioPolitics5.77
msnbc.comNews and PoliticsTalk Radio5.62
cbssports.comSportsFantasy Sports5.56
marca.comMusic and AudioSports TV5.34
zulily.comStyle & FashionChildren's Clothing5.29

Less popular websites using Taboola

WebsiteIAB category 1IAB category 2OpenRank
aliari.comBusiness and FinanceIndustries0
yourclevelandnews.comNews and PoliticsInternational News0
simplehomequotes.comBusiness and FinanceHome Improvement0
sevenhillsdent.comMedical HealthDiseases and Conditions0
lwwv.comBusiness and FinanceBusiness0

Distribution of domains using Taboola over 1 million most popular domains

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Distribution of domains using Taboola over domain ages

The average age of websites using Taboola is 12 years.

The average page rank (measure of backlink strength) of websites using Taboola is 3.

5 technologies that are less often used together with Taboola

Technology% of use together with TaboolaWebsite