Facebook - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Facebook.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Facebook key performance metrics.

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Websites using Facebook

Description of Facebook:

Facebook is used by 30.91% of websites in the Widgets category.

Business and Finance is the most popular main category among the websites using Facebook.

Business is the most popular subcategory among the websites that are using Facebook.

The technologies that are most often used together with Facebook are jQuery, Google Analytics, Google Tag Manager, Google Font API, PHP, MySQL, jQuery Migrate, WordPress, Font Awesome, Facebook Sign-in.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Facebook may also be interested in using these other technologies: Facebook Pixel, Facebook Sign-in, Apple Pay, Cart Functionality, Shopify, jQuery, Cloudflare, AdRoll, Visa, American Express.

Top IAB Industry Verticals using Facebook

Top 10 technologies that are most often used together with Facebook

Technology% of use together with FacebookWebsite
Google Analytics66.59http://google.com/analytics
Google Tag Manager60.21http://www.google.com/tagmanager
Google Font API45.83http://google.com/fonts
jQuery Migrate34.88https://github.com/jquery/jquery-migrate
Font Awesome32.55https://fontawesome.com/
Facebook Sign-in31.68https://developers.facebook.com/docs/facebook-login/

Technologies that are most interesting for website using Facebook, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Facebook Pixel0.23http://facebook.com
Facebook Sign-in0.18https://developers.facebook.com/docs/facebook-login/
Apple Pay0.1https://www.apple.com/apple-pay
Cart Functionality0.08https://www.wappalyzer.com/technologies/ecommerce/cart-functionality
American Express0.04https://www.americanexpress.com

Distribution of domains using Facebook over IAB1 verticals

Introduction to Facebook

Facebook is a social media platform that allows users to connect with friends and family, share photos and videos, and post updates about their lives. It was founded in 2004 by Mark Zuckerberg and has since grown into one of the largest social networks in the world, with over 2.8 billion monthly active users as of 2021. Facebook also offers a range of features including messaging, groups, events, marketplace, and advertising, making it a multi-faceted platform for both personal and business use.

Practical Applications of Facebook

1. Social Media Marketing
2. Customer Engagement and Support
3. Recruitment and Job Search
4. Event Promotion and Management
5. Networking and Professional Development
6. Business Pages and Advertising
7. Community Building and Non-Profit Fundraising
8. Personal Branding and Reputation Management
9. News and Information Sharing
10. Group Collaboration and Project Management

Benefits and Advantages of Facebook

- Allows users to connect and communicate with friends and family all over the world
- Provides a platform for businesses and individuals to promote their products and services
- Offers a variety of tools and resources for social media marketing and advertising
- Helps people stay informed about news and events happening in their communities
- Enables users to share photos, videos, and other media with their network
- Provides opportunities for networking and professional development
- Allows for the creation and participation in online groups and communities based on shared interests and hobbies
- Provides access to educational resources and opportunities through Facebook Groups and Pages
- Offers a convenient platform for organizing and inviting people to events

Distribution of domains using Facebook over IAB2 verticals

Most popular websites using Facebook

WebsiteIAB category 1IAB category 2OpenRank
instagram.comHobbies & InterestsSocial10
wordpress.comBusiness and FinanceForum/Community7.8
opera.comFine ArtOpera7.02
reverbnation.comMusic and AudioIndustries7
shopify.comBusiness and FinanceMarketplace/eCommerce6.9
anchor.fmMusic and AudioTalk Radio6.86
buzzfeed.comEvents and AttractionsPersonal Celebrations & Life Events6.75
squarespace.comBusiness and FinanceMarketplace/eCommerce6.74
eventbrite.co.ukEvents and AttractionsConcerts & Music Events6.73
venturebeat.comTechnology & ComputingArtificial Intelligence6.69

Less popular websites using Facebook

WebsiteIAB category 1IAB category 2OpenRank
noskovaonline.comFood & DrinkDesserts and Baking0
bagsnpacksembroidery.comHobbies & InterestsArts and Crafts0
eastcountylawncare.comHome & GardenLandscaping0
ejvision.comHome & GardenHome Security0
x-brake.comVideo GamingGame0

Distribution of domains using Facebook over 1 million most popular domains

Distribution of domains using Facebook over domain ages

The average age of websites using Facebook is 12.4 years.

The average page rank (measure of backlink strength) of websites using Facebook is 2.6.

5 technologies that are less often used together with Facebook

Technology% of use together with FacebookWebsite
a-blog cms0.0003http://www.a-blogcms.jp
Acquia Campaign Factory0.0003https://www.acquia.com/products/marketing-cloud/campaign-factory
Acquia Customer Data Platform0.0003https://www.acquia.com/products/marketing-cloud/customer-data-platform