Outbrain - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Outbrain.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Outbrain key performance metrics.

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Websites using Outbrain

Description of Outbrain: Outbrain is a web advertising platform that displays boxes of links, known as chumboxes, to pages within websites.

Outbrain is used by 0.22% of websites in the Widgets category.

Business and Finance is the most popular main category among the websites using Outbrain.

Business is the most popular subcategory among the websites that are using Outbrain.

The technologies that are most often used together with Outbrain are Facebook, Google Analytics, jQuery, Google Tag Manager, Facebook Pixel, Open Graph, core-js, PHP, Google Font API, MySQL.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Outbrain may also be interested in using these other technologies: Taboola, Microsoft Clarity, comScore, Microsoft Advertising, Intercom, Cloudflare Rocket Loader, Google Call Conversion Tracking, jQuery Mobile, The SEO Framework, Algolia.

Top IAB Industry Verticals using Outbrain

Top 10 technologies that are most often used together with Outbrain

Technology% of use together with OutbrainWebsite
Google Analytics51.02http://google.com/analytics
Google Tag Manager47.61http://www.google.com/tagmanager
Facebook Pixel46.11http://facebook.com
Open Graph41.75https://ogp.me
Google Font API34.93http://google.com/fonts

Technologies that are most interesting for website using Outbrain, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Microsoft Clarity0.25https://clarity.microsoft.com
Microsoft Advertising0.21https://ads.microsoft.com
Cloudflare Rocket Loader0.18https://support.cloudflare.com/hc/en-us/articles/200168056-Understanding-Rocket-Loader
Google Call Conversion Tracking0.18https://support.google.com/google-ads/answer/6100664
jQuery Mobile0.16https://jquerymobile.com
The SEO Framework0.15https://theseoframework.com

Distribution of domains using Outbrain over IAB1 verticals

Introduction to Outbrain

Outbrain is a content discovery and recommendation platform that helps publishers and advertisers distribute their content to a larger audience. It uses a proprietary algorithm to identify and recommend relevant content to users based on their interests and behaviors. This is achieved through partnerships with premium publishers, social networks, and mobile apps. Outbrain's technology aims to increase engagement, traffic, and revenue for publishers and advertisers while providing relevant content to users.

Practical Applications of Outbrain

1. Content Discovery: Outbrain's technology can be used to help publishers and advertisers discover new and relevant content to attract and engage their target audience.

2. Audience Targeting: Outbrain allows advertisers to target specific audiences based on factors such as location, interests, behavior, and demographics, helping to increase the effectiveness of their campaigns.

3. Native Advertising: Outbrain facilitates the creation and distribution of native advertising campaigns, which seamlessly integrate with the surrounding content and are less intrusive than traditional ads.

4. Lead Generation: Outbrain can be used to drive traffic to landing pages and other lead generation forms, helping businesses to capture new leads and grow their customer base.

5. Brand Awareness: Outbrain's platform can be used to promote brand awareness and increase visibility for businesses, helping them to reach a larger audience and build their reputation.

6. E-commerce: Outbrain can be used to promote products and services directly to consumers, driving traffic to e-commerce sites and increasing sales.

7. Personalization: Outbrain's technology can be used to personalize content recommendations for individual users, providing a more tailored experience and increasing engagement.

Benefits and Advantages of Outbrain

- Outbrain provides personalized content recommendations to users, helping them discover new and interesting content.
- It increases user engagement and keeps users on a website for longer periods of time.
- Outbrain's algorithms analyze user behavior and preferences to provide more relevant content recommendations, increasing the likelihood of click-throughs.
- It can generate additional revenue for publishers by promoting sponsored content and driving traffic to their website.
- Outbrain's platform is easy to integrate with existing websites and content management systems.
- It offers detailed analytics and reporting, allowing publishers to track the performance of their content and optimize their content strategy.

Distribution of domains using Outbrain over IAB2 verticals

Most popular websites using Outbrain

WebsiteIAB category 1IAB category 2OpenRank
slate.comNews and PoliticsPolitical Event6.74
bild.deNews and PoliticsInternational News6.65
foxnews.comNews and PoliticsInternational News6.36
zimbio.comPop CultureImages/Galleries5.49
udel.eduEducationCollege Education5.47
sbnation.comSportsSports Radio5.46
hellomagazine.comPop CultureCelebrity Pregnancy5.42
surveysparrow.comBusiness and FinanceBusiness5.34
grab.comBusiness and FinanceBusiness5.26
kyivpost.comNews and PoliticsInternational News5.25

Less popular websites using Outbrain

WebsiteIAB category 1IAB category 2OpenRank
leconomie.comBusiness and FinanceBusiness0
lwwv.comBusiness and FinanceBusiness0
fusedo.comBusiness and FinanceBusiness0
woodworkingcommunity.orgHobbies & InterestsArts and Crafts0
mymedicaresupplemental.orgPersonal FinanceInsurance0

Distribution of domains using Outbrain over 1 million most popular domains

Distribution of domains using Outbrain over domain ages

The average age of websites using Outbrain is 11.5 years.

The average page rank (measure of backlink strength) of websites using Outbrain is 2.98.

5 technologies that are less often used together with Outbrain

Technology% of use together with OutbrainWebsite
Amazon ECS0.1364https://aws.amazon.com/elasticloadbalancing/