Websites using AppNexus
Description of AppNexus: AppNexus is a cloud-based software platform that enables and optimizes programmatic online advertising.
AppNexus is used by 3.66% of websites in the Advertising category.
Business and Finance is the most popular main category among the websites using AppNexus.
Travel Type is the most popular subcategory among the websites that are using AppNexus.
The technologies that are most often used together with AppNexus are Google Analytics, jQuery, Google Tag Manager, PHP, MySQL, WordPress, Facebook, jQuery Migrate, Google Font API, Nginx.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using AppNexus may also be interested in using these other technologies: Smart Ad Server, SharpSpring Ads, SharpSpring, Automattic, Mouse Flow, AngularJS, PubMatic, Criteo, OpenX, VideoJS.
Top IAB Industry Verticals using AppNexus
Top 10 technologies that are most often used together with AppNexus
Technologies that are most interesting for website using AppNexus, as determined by our AI recommender
Distribution of domains using AppNexus over IAB1 verticals
Introduction to AppNexus
AppNexus is a digital advertising platform that provides a variety of ad serving and programmatic advertising technologies for publishers, advertisers, and agencies.
Practical Applications
of AppNexus
- AppNexus can be used for programmatic advertising, allowing businesses to target specific audiences and optimize their ad campaigns in real-time.
- AppNexus can be used for data management, allowing businesses to collect and organize customer data for more effective targeting and personalization.
- AppNexus can be used for inventory management, helping businesses to efficiently manage and sell their advertising inventory across multiple channels.
- AppNexus can be used for mobile advertising, allowing businesses to reach customers on mobile devices with targeted and optimized ads.
- AppNexus can be used for video advertising, enabling businesses to create and deliver engaging video ads to their target audiences.
Benefits and Advantages of AppNexus
- AppNexus provides real-time bidding capabilities for digital advertising, allowing for more efficient and effective ad targeting.
- The platform offers extensive data and analytics tools, allowing advertisers to better understand and optimize their campaigns.
- AppNexus has a large inventory of ad space, providing advertisers with a wide range of options for reaching their target audience.
- The technology is highly scalable, capable of handling large volumes of data and traffic.
- AppNexus offers advanced fraud detection and prevention measures, helping to improve the quality and effectiveness of ad campaigns.
- The platform integrates with a wide range of other technologies and services, allowing advertisers to easily manage and optimize their campaigns across multiple channels.
Distribution of domains using AppNexus over IAB2 verticals
Most popular websites using AppNexus
Less popular websites using AppNexus
Distribution of domains using AppNexus over 1 million most popular domains
Distribution of domains using AppNexus over domain ages
The average age of websites using AppNexus is 12.9 years.
The average page rank (measure of backlink strength) of websites using AppNexus is 2.72.
5 technologies that are less often used together with AppNexus
