PubMatic - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of PubMatic.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of PubMatic key performance metrics.

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Websites using PubMatic

Description of PubMatic: PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.

PubMatic is used by 1.51% of websites in the Advertising category.

Hobbies & Interests is the most popular main category among the websites using PubMatic.

Travel Type is the most popular subcategory among the websites that are using PubMatic.

The technologies that are most often used together with PubMatic are Open Graph, Google Analytics, RSS, Google Tag Manager, jQuery, 33Across, Google Font API, GumGum, core-js, PHP.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using PubMatic may also be interested in using these other technologies: OpenX, GumGum, 33Across, Criteo, Rubicon Project, Index Exchange, Ezoic, Teads, Prebid, TripleLift.

Top IAB Industry Verticals using PubMatic

Top 10 technologies that are most often used together with PubMatic

Technology% of use together with PubMaticWebsite
Open Graph57.25
Google Analytics47.81
Google Tag Manager44.4
Google Font API41.3

Technologies that are most interesting for website using PubMatic, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Rubicon Project0.32
Index Exchange0.31

Distribution of domains using PubMatic over IAB1 verticals

Introduction to PubMatic

PubMatic is a programmatic advertising platform that helps publishers maximize their revenue through real-time bidding (RTB) and header bidding. It provides advanced tools and insights to optimize ad performance and increase engagement with users. PubMatic also offers a range of ad formats, including video, native, and display ads, to deliver targeted and personalized ads to audiences across various devices and platforms.

Practical Applications of PubMatic

1. Ad Management: PubMatic's ad management platform helps publishers manage their ad inventory, optimize ad performance, and maximize revenue.

2. Programmatic Advertising: PubMatic's programmatic advertising technology allows advertisers to automate the buying and selling of ad inventory, targeting specific audiences, and optimizing ad performance.

3. Real-Time Bidding: PubMatic's real-time bidding technology enables advertisers to bid on ad inventory in real-time, allowing for more efficient and effective ad buying.

4. Header Bidding: PubMatic's header bidding solution allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in increased fill rates and higher revenue.

5. Data Analytics: PubMatic's data analytics tools provide publishers and advertisers with insights into their ad performance, audience targeting, and revenue optimization.

Benefits and Advantages of PubMatic

- PubMatic offers advanced programmatic advertising solutions, allowing advertisers to reach their target audience more effectively and efficiently.
- The platform provides real-time bidding capabilities, enabling advertisers to bid on and win ad impressions in microseconds.
- PubMatic's technology optimizes ad delivery and placement, resulting in higher ad viewability and engagement rates.
- The platform offers robust targeting capabilities, allowing advertisers to target specific demographics, interests, and behaviors.
- PubMatic's reporting and analytics tools provide valuable insights into ad performance, making it easier for advertisers to optimize their campaigns for maximum ROI.
- The platform offers a user-friendly interface and easy-to-use tools, making it accessible to advertisers of all skill levels.
- PubMatic's technology is constantly improving and evolving, ensuring that advertisers always have access to the latest and most effective advertising solutions.

Distribution of domains using PubMatic over IAB2 verticals

Most popular websites using PubMatic

WebsiteIAB category 1IAB category 2OpenRank
npr.orgNews and PoliticsTalk Radio7.23
mashable.comBusiness and FinanceIndustries7.07
usatoday.comNews and PoliticsInternational News6.99
latimes.comNews and PoliticsInternational News6.81
fortune.comBusiness and FinanceBusiness6.54
wattpad.comBooks and LiteratureFiction6.25
people.comPop CultureCelebrity Homes5.98 and PoliticsInternational News5.87
thehindu.comNews and PoliticsInternational News5.8

Less popular websites using PubMatic

WebsiteIAB category 1IAB category 2OpenRank & ComputingComputing0
commonsensetravel.orgTravelTravel Type0
theshiftingbalance.comBooks and LiteratureFiction0
gossipcapital.comBusiness and FinanceIndustries0
kktv11news.comEvents and AttractionsTalk Radio0

Distribution of domains using PubMatic over 1 million most popular domains

Distribution of domains using PubMatic over domain ages

The average age of websites using PubMatic is 9.8 years.

The average page rank (measure of backlink strength) of websites using PubMatic is 3.01.

5 technologies that are less often used together with PubMatic

Technology% of use together with PubMaticWebsite
PressMaximum Customify0.0392
Microsoft Word0.0392