Websites using PubMatic
Description of PubMatic: PubMatic is a company that develops and implements online advertising software and strategies for the digital publishing and advertising industry.
PubMatic is used by 1.51% of websites in the Advertising category.
Hobbies & Interests is the most popular main category among the websites using PubMatic.
Travel Type is the most popular subcategory among the websites that are using PubMatic.
The technologies that are most often used together with PubMatic are Open Graph, Google Analytics, RSS, Google Tag Manager, jQuery, 33Across, Google Font API, GumGum, core-js, PHP.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using PubMatic may also be interested in using these other technologies: OpenX, GumGum, 33Across, Criteo, Rubicon Project, Index Exchange, Ezoic, Teads, Prebid, TripleLift.
Top IAB Industry Verticals using PubMatic
Top 10 technologies that are most often used together with PubMatic
Technologies that are most interesting for website using PubMatic, as determined by our AI recommender
Distribution of domains using PubMatic over IAB1 verticals
Introduction to PubMatic
PubMatic is a programmatic advertising platform that helps publishers maximize their revenue through real-time bidding (RTB) and header bidding. It provides advanced tools and insights to optimize ad performance and increase engagement with users. PubMatic also offers a range of ad formats, including video, native, and display ads, to deliver targeted and personalized ads to audiences across various devices and platforms.
Practical Applications
of PubMatic
1. Ad Management: PubMatic's ad management platform helps publishers manage their ad inventory, optimize ad performance, and maximize revenue.
2. Programmatic Advertising: PubMatic's programmatic advertising technology allows advertisers to automate the buying and selling of ad inventory, targeting specific audiences, and optimizing ad performance.
3. Real-Time Bidding: PubMatic's real-time bidding technology enables advertisers to bid on ad inventory in real-time, allowing for more efficient and effective ad buying.
4. Header Bidding: PubMatic's header bidding solution allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in increased fill rates and higher revenue.
5. Data Analytics: PubMatic's data analytics tools provide publishers and advertisers with insights into their ad performance, audience targeting, and revenue optimization.
Benefits and Advantages of PubMatic
- PubMatic offers advanced programmatic advertising solutions, allowing advertisers to reach their target audience more effectively and efficiently.
- The platform provides real-time bidding capabilities, enabling advertisers to bid on and win ad impressions in microseconds.
- PubMatic's technology optimizes ad delivery and placement, resulting in higher ad viewability and engagement rates.
- The platform offers robust targeting capabilities, allowing advertisers to target specific demographics, interests, and behaviors.
- PubMatic's reporting and analytics tools provide valuable insights into ad performance, making it easier for advertisers to optimize their campaigns for maximum ROI.
- The platform offers a user-friendly interface and easy-to-use tools, making it accessible to advertisers of all skill levels.
- PubMatic's technology is constantly improving and evolving, ensuring that advertisers always have access to the latest and most effective advertising solutions.
Distribution of domains using PubMatic over IAB2 verticals
Most popular websites using PubMatic
Less popular websites using PubMatic
Distribution of domains using PubMatic over 1 million most popular domains
Distribution of domains using PubMatic over domain ages
The average age of websites using PubMatic is 9.8 years.
The average page rank (measure of backlink strength) of websites using PubMatic is 3.01.
5 technologies that are less often used together with PubMatic
| Technology | % of use together with PubMatic | Website |
|---|
| PressMaximum Customify | 0.0392 | https://pressmaximum.com/customify |
| Inspectlet | 0.0392 | https://www.inspectlet.com/ |
| Insider | 0.0392 | https://useinsider.com |
| Didomi | 0.0392 | https://www.didomi.io/en/consent-preference-management |
| Microsoft Word | 0.0392 | https://office.microsoft.com/word |
