Forward to: Channel Team

Partner Ecosystem
Workflows

10 agent workflows for channel partner health monitoring, reseller performance scoring, new partner identification, and partner enablement intelligence — using domain intelligence to optimize the cloud security vendor's partner ecosystem across Southeast Asia, Middle East, and EMEA markets.

1Partner Health Score Dashboard

AI agent continuously monitors partner domain health signals to score each partner's operational vitality, growth trajectory, and risk level.

1
Score Partner Digital Health
/careers /about /products OpenPageRank Domain Ages Web Filtering Categories
PARTNER HEALTH DASHBOARD — 890 PARTNERS ════════════════════════════════════════ HEALTH SCORE DISTRIBUTION: Excellent (80-100): 123 partners (13.8%) PageRank > 4.0, active /careers, growing /products, stable domain Example: ensigninfosecurity.com — Score: 92 Good (60-79): 234 partners (26.3%) PageRank 2.0-4.0, some hiring, maintained presence Example: datacomm.co.id — Score: 71 Fair (40-59): 312 partners (35.1%) PageRank 1.0-2.0, minimal hiring, stagnant presence Example: netsolutions.co.th — Score: 48 Poor (0-39): 221 partners (24.8%) PageRank < 1.0, no hiring, declining or minimal web presence Example: itservices-vn.com — Score: 22 TREND: Average partner health score: 57.3 (down from 61.2 last quarter) 24.8% of partners at risk — requires attention
2
Alert on Health Score Changes
Domain Signal
techsecure-my.com (Malaysia) — Health score dropped from 65 to 31 in 30 days. /careers page removed. /support page offline. PageRank fell 2.4 to 0.9. /about page content stripped. Possible financial distress or business closure.
CRITICAL DECLINE — Partner may be failing
Domain Signal
cyberdefense-id.com (Indonesia) — Health score improved from 45 to 72 in 90 days. Added /careers page (8 roles). New /security page with ISO 27001. /case-studies: 5 new entries. PageRank rising. Partner investing in growth.
GROWTH — Partner making significant investment
3
Generate Partner Health Report

PARTNER HEALTH — QUARTERLY REPORT

PARTNER HEALTH SUMMARY: Excellent: 123 partners (invest and expand) Good: 234 partners (maintain and enable) Fair: 312 partners (intervene and develop) Poor: 221 partners (evaluate and potentially exit) IMMEDIATE ACTIONS: 1. 15 partners with >20-point score decline: urgent review 2. 23 partners with score improvement: reward and co-market 3. 221 poor-health partners: 90-day improvement plan or exit

2New Partner Identification & Recruitment

AI agent identifies potential new channel partners by scanning for IT services companies, system integrators, and MSSPs with strong digital presence but no existing the vendor relationship.

1
Discover Potential Partners
/products /partners /case-studies IAB Categories Countries OpenPageRank
PARTNER RECRUITMENT SCAN — APAC ════════════════════════════════════════ CRITERIA: IT services + security vendors, PageRank > 2.0, has /products + /case-studies, NOT already the vendor partner RESULTS: 1,234 potential partners identified TOP PROSPECTS BY REGION: Indonesia: 234 prospects | Top: PT Multipolar, PT Anabatic Thailand: 189 prospects | Top: Loxley, Forth Corporation Malaysia: 167 prospects | Top: LGMS, REDtone Digital Philippines: 145 prospects | Top: Globe Teletech, Amihan Vietnam: 123 prospects | Top: FPT Technology, CMC Corp Middle East: 178 prospects | Top: Etisalat Digital, du Group SCORING CRITERIA: PageRank > 3.0: High authority, established brand /case-studies count: Security project experience /careers count: Active hiring = growing business /partners page: Already selling competitor products
2
Qualify Top Prospects
Domain Signal
fpt.com.vn (FPT Technology Solutions, Vietnam) — PageRank: 6.1. /products: IT infrastructure + security services. /case-studies: 45 enterprise projects. /partners: Lists Fortinet, Cisco, NOT the vendor. /careers: 234 roles including 45 security. Domain age: 20+ years. Persona: Enterprise IT.
TOP PROSPECT — Major integrator, sells competitors, not the vendor
Domain Signal
loxley.co.th (Loxley, Thailand) — PageRank: 4.8. /products: Network infrastructure + telecom. /partners: Huawei, Cisco listed. /case-studies: 23 government projects. /careers: 12 security roles. Domain age: 18 years. Strong government connections.
HIGH VALUE — Government channel, sells competitor products
3
Generate Recruitment Plan

PARTNER RECRUITMENT — Q2 2026 PLAN

RECRUITMENT TARGETS: Tier 1 (immediate outreach): 25 high-value prospects Tier 2 (conference engagement): 75 qualified prospects Tier 3 (nurture program): 200 developing prospects PRIORITY MARKETS: Indonesia: 15 partners needed (largest gap) Middle East: 12 partners needed (new market entry) Thailand: 8 partners needed (government channel) Philippines: 6 partners needed (BPO market)

3Partner Capability Assessment

AI agent evaluates partner technical capabilities by analyzing their /security certifications, /case-studies depth, /careers technical roles, and /docs presence.

1
Assess Technical Capabilities
/security /case-studies /careers /docs Personas
PARTNER CAPABILITY MATRIX — TOP 50 PARTNERS ════════════════════════════════════════ Capability Excellent Good Fair Poor Network Security: 12 (24%) 18 15 5 Cloud/HCI: 8 (16%) 14 20 8 Endpoint Security: 10 (20%) 16 18 6 MSSP/SOC: 6 (12%) 12 22 10 Compliance: 15 (30%) 20 12 3 Project Mgmt: 20 (40%) 18 10 2 TOP PERFORMERS: ensigninfosecurity.com — All capabilities: Excellent ntt-security.com — 5/6 capabilities: Excellent datacomm.co.id — 3/6 capabilities: Excellent CAPABILITY GAPS: MSSP/SOC: Only 12% of partners have excellent SOC capability Cloud/HCI: Only 16% can sell and deploy aCloud/HCI Endpoint: 20% capable but growing (Endpoint Secure training needed)
2
Generate Training Needs Assessment

PARTNER TRAINING — NEEDS ASSESSMENT

TRAINING PRIORITIES: 1. MSSP/SOC Capability: 44 partners need SOC training 2. Cloud/HCI Deployment: 42 partners need aCloud certification 3. Endpoint Secure: 24 partners need EDR specialization RECOMMENDED PROGRAMS: Q2 2026: "the vendor SOC Academy" — 5-day MSSP certification Q3 2026: "aCloud Certified Engineer" — cloud deployment training Ongoing: Monthly webinars on Endpoint Secure best practices

4Partner Deal Registration Intelligence

AI agent enriches deal registration with domain intelligence about the prospect, providing partners with competitive context and win probability scoring.

1
Enrich Deal Registrations
/security /partners /products IAB Categories OpenPageRank Domain Ages
DEAL REGISTRATION ENRICHMENT ════════════════════════════════════════ DEAL: #DR-2026-0892 PARTNER: PT Datacomm (Indonesia) PROSPECT: astra.co.id (Astra International) PROSPECT INTELLIGENCE: Industry: Automotive/Conglomerate | PageRank: 6.4 /security: ISO 27001 listed | /compliance: SOX compliance /partners: Lists Cisco, no Fortinet/Huawei/the vendor /careers: 12 IT security roles posted (budget signal) /products: B2B portal modernization underway Domain age: 22 years | Persona: Enterprise conglomerate IAB: Automotive | Countries: Indonesia, Thailand, Malaysia WIN PROBABILITY: 72% + No incumbent security vendor detected + Active security hiring (budget available) + Cisco-only partner ecosystem (replacement opportunity) - Large enterprise may require premium vendor (Palo Alto risk)
2
Provide Competitive Guidance

DEAL INTELLIGENCE — ASTRA INTERNATIONAL

COMPETITIVE CONTEXT: Incumbent: Cisco ASA (end-of-life migration needed) Threat: Palo Alto may target this account (enterprise segment) Advantage: the cloud security vendor's integrated NGAF+EDR+HCI bundle PARTNER GUIDANCE: 1. Lead with Cisco ASA migration messaging 2. Emphasize TCO (integrated stack vs multi-vendor) 3. Offer free security assessment (foot in the door) 4. Reference similar Indonesian conglomerate deployments

5Partner Revenue Pipeline Analysis

AI agent analyzes partner pipeline quality by cross-referencing registered deals with prospect domain intelligence to predict close rates and revenue.

1
Score Pipeline Quality
/careers /security OpenPageRank IAB Categories
PARTNER PIPELINE ANALYSIS — Q1 2026 ════════════════════════════════════════ TOTAL PIPELINE: 567 deals across 234 partners TOTAL VALUE: $45.6M PIPELINE QUALITY (domain intelligence scoring): High Quality (win prob > 70%): 123 deals ($12.3M) Prospects: Active hiring, security budget signals, no incumbent Medium Quality (win prob 40-70%): 234 deals ($18.9M) Prospects: Some security signals, competitive situation Low Quality (win prob < 40%): 210 deals ($14.4M) Prospects: Weak signals, strong incumbent, budget uncertainty FORECAST: Expected close: $18.7M (weighted by domain-scored probability) Previous quarter actual vs forecast: 94% accuracy
2
Generate Pipeline Report

PARTNER PIPELINE — FORECAST

Q1 2026 FORECAST: $18.7M High quality: $12.3M × 75% = $9.2M Medium quality: $18.9M × 45% = $8.5M Low quality: $14.4M × 7% = $1.0M TOP DEALS TO SUPPORT: 1. Astra International (Indonesia) — $450K — 72% win prob 2. Siam Commercial Bank (Thailand) — $380K — 68% win prob 3. Maybank (Malaysia) — $320K — 65% win prob

6Distributor Performance Benchmarking

AI agent benchmarks the cloud security vendor's regional distributors by analyzing their domain presence, partner network reach, and market coverage indicators.

1
Benchmark Distributor Digital Presence
/partners /products /events Countries OpenPageRank
DISTRIBUTOR BENCHMARK — APAC ════════════════════════════════════════ Distributor Region PageRank Partners Events/Year Score vstecs.com ASEAN 5.2 456 24 87 ingram.com Global 7.8 2,345 48 92 synnex.com APAC 6.4 1,234 36 89 tdasia.com.sg SEA 3.8 234 12 71 redington.co.in India/ME 4.1 567 18 75 THE VENDOR DISTRIBUTOR COVERAGE: Well-covered: China, Indonesia, Vietnam, Thailand Gap: Philippines, India, Middle East, Africa
2
Identify Distribution Gaps

DISTRIBUTION COVERAGE — GAP ANALYSIS

COVERAGE GAPS: Philippines: No dedicated distributor (using Thailand overflow) India: Redington appointed but underperforming Middle East: No distributor (direct sales only) Africa: No presence (future growth market) RECOMMENDED ACTIONS: 1. Appoint Philippines distributor (SVI or Globe Teletech) 2. Review Redington performance, consider adding second distro 3. Evaluate Middle East distributor (Mindware, Westcon) 4. Explore Africa distribution partnership for 2027

7Partner Marketing Co-Investment Analysis

AI agent identifies which partners have the strongest marketing presence and co-investment potential by analyzing their /blog, /events, and /case-studies page activity.

1
Score Partner Marketing Capability
/blog /events /case-studies Personas
PARTNER MARKETING CAPABILITY — TOP 50 ════════════════════════════════════════ MARKETING ACTIVITY SCORE: Active Marketers (12 partners): /blog: 10+ posts/month | /events: 4+ events/quarter /case-studies: Updated quarterly | Social media active Moderate (18 partners): /blog: 2-10 posts/month | /events: 1-3 events/quarter Some case studies, occasional social activity Minimal (15 partners): /blog: < 2 posts/month | /events: Rare Few or no case studies Inactive (5 partners): No /blog, no /events, no marketing activity detected
2
Generate Co-Marketing Plan

CO-MARKETING — INVESTMENT PLAN

CO-MARKETING PRIORITIES: 12 Active Partners: Co-fund events, joint case studies, MDF 18 Moderate Partners: Provide content toolkit, marketing playbook 15 Minimal Partners: Marketing training + starter content kit 5 Inactive Partners: Not eligible for MDF until marketing baseline met BUDGET ALLOCATION: Active partners: 60% of MDF budget ($180K) Moderate partners: 30% of MDF budget ($90K) Minimal partners: 10% of MDF budget ($30K)

8Partner Competitive Displacement Opportunity

AI agent identifies partners currently selling competitor products who could be recruited to sell the vendor, particularly in markets where competitors are experiencing disruption.

1
Find Competitor Partners with Displacement Potential
/partners /products /blog Countries IAB Categories
COMPETITOR PARTNER DISPLACEMENT — APAC ════════════════════════════════════════ VMware Partners (Broadcom Disruption): 234 VMware partners in APAC showing displacement signals /blog: Frustration with Broadcom licensing changes /products: Adding "VMware alternative" messaging /partners: Removing VMware partner logo Opportunity: Recruit for the cloud security vendor HCI + aCloud Cisco Partners (ASA End-of-Life): 178 Cisco ASA partners needing replacement product /products: Seeking next-gen firewall alternatives Opportunity: Position the vendor NGAF as ASA replacement Sophos Partners (UTM Discontinuation): 89 Sophos UTM partners in SMB segment /products: Removing Sophos UTM from portfolio Opportunity: the vendor NGAF for SMB market entry
2
Generate Displacement Campaign

PARTNER DISPLACEMENT — CAMPAIGN PLAN

DISPLACEMENT CAMPAIGNS: VMware → the HCI solution: 234 partners, "Freedom from Broadcom" program Cisco ASA → the vendor NGAF: 178 partners, "NGFW Migration Made Easy" Sophos → the vendor: 89 partners, "SMB Security Upgrade" TOTAL PARTNER RECRUITMENT OPPORTUNITY: 501 displaced partners across 3 vendor disruptions Estimated revenue impact: $8.5M incremental in Year 1

9Middle East Market Entry Partner Analysis

AI agent maps the IT channel landscape in the Middle East to identify potential distribution and reseller partners for the cloud security vendor's market entry into UAE, Saudi Arabia, and Qatar.

1
Map Middle East IT Channel
/products /partners /case-studies Countries OpenPageRank Domain Ages
MIDDLE EAST IT CHANNEL — LANDSCAPE SCAN ════════════════════════════════════════ REGION: UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait IT CHANNEL PLAYERS IDENTIFIED: Distributors: 45 domains | Top: Mindware, Westcon, Redington System Integrators: 234 domains | Top: NTT, Atos, DXC MSSPs: 89 domains | Top: Help AG, DarkMatter VARs: 567 domains | Various local players SECURITY VENDOR PRESENCE: Fortinet: 45% of ME channel sells Fortinet Palo Alto: 34% of ME channel Huawei: 23% of ME channel (growing fast in Saudi) the vendor: 2% of ME channel (minimal presence)
2
Identify Entry Partners
Domain Signal
helpag.com (Help AG, UAE) — PageRank: 4.7. /products: MSSP + integration services. /case-studies: 34 security projects. /partners: Fortinet, Palo Alto, no Chinese vendors. /careers: 23 security roles. Domain age: 15 years. Could be first major ME MSSP partner.
TOP ME PROSPECT — Established MSSP with security expertise
3
Generate ME Market Entry Plan

MIDDLE EAST — MARKET ENTRY PLAN

PHASE 1 (Q2 2026): Foundation Appoint 1 distributor (Mindware or Westcon) Recruit 5 VARs in UAE (security-focused) Engage 2 MSSPs (Help AG, DarkMatter) PHASE 2 (Q3-Q4 2026): Expansion Extend to Saudi Arabia (NCA compliance driver) Add 10 more VARs across GCC countries Launch government certification process TARGET: 25 ME partners by end 2026

10Partner Ecosystem ROI Analysis

AI agent measures the overall health and ROI of the cloud security vendor's partner ecosystem by correlating partner domain health signals with actual revenue performance and customer satisfaction metrics.

1
Correlate Domain Health with Revenue
/careers /case-studies /partners OpenPageRank Domain Ages
PARTNER ECOSYSTEM ROI — CORRELATION ANALYSIS ════════════════════════════════════════ DOMAIN HEALTH vs REVENUE CORRELATION: Partners with health score > 80: Avg revenue: $245K/quarter Partners with health score 60-80: Avg revenue: $123K/quarter Partners with health score 40-60: Avg revenue: $45K/quarter Partners with health score < 40: Avg revenue: $8K/quarter KEY CORRELATION: 0.87 correlation between domain health score and revenue Partners with /case-studies page: 3.2x higher revenue Partners with active /careers page: 2.8x higher revenue Partners with /security certifications: 2.1x higher revenue
2
Generate Ecosystem ROI Report

PARTNER ECOSYSTEM — ROI REPORT

ECOSYSTEM METRICS: Total partner revenue: $67.8M/year Top 20% of partners generate: 78% of revenue Domain health score correlation: 0.87 INVESTMENT RECOMMENDATIONS: 1. Focus investment on top 123 healthy partners (highest ROI) 2. Develop 234 good partners into excellent tier (growth potential) 3. Exit 221 poor-health partners (low ROI, high management cost) 4. Recruit 50 new high-quality partners (displacement + new markets) PROJECTED IMPACT: If average partner health score increases from 57 to 70: Estimated revenue increase: +$12.4M/year (+18%)
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