Pardot - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Pardot.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Pardot key performance metrics.

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Websites using Pardot



Description of Pardot: Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

Pardot is used by 2.46% of websites in the Marketing automation category.

Business and Finance is the most popular main category among the websites using Pardot.

Business is the most popular subcategory among the websites that are using Pardot.

The technologies that are most often used together with Pardot are Google Tag Manager, jQuery, Google Analytics, PHP, MySQL, WordPress, Bootstrap, Google Font API, jQuery Migrate, Facebook.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Pardot may also be interested in using these other technologies: Unbounce, Crazy Egg, Salesforce Marketing Cloud Account Engagement, OneTrust, Snap.svg, Algolia, Microsoft HTTPAPI, Red Hat, Cowboy, Azure.



Top IAB Industry Verticals using Pardot





Top 10 technologies that are most often used together with Pardot



Technology% of use together with PardotWebsite
Google Tag Manager84.26http://www.google.com/tagmanager
jQuery84.03https://jquery.com
Google Analytics76.35http://google.com/analytics
PHP51.87http://php.net
MySQL43.12http://mysql.com
WordPress42.64https://wordpress.org
Bootstrap42.47https://getbootstrap.com
Google Font API41.96http://google.com/fonts
jQuery Migrate39.69https://github.com/jquery/jquery-migrate
Facebook37.21http://facebook.com




Technologies that are most interesting for website using Pardot, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Unbounce0.25http://unbounce.com
Crazy Egg0.24http://crazyegg.com
Salesforce Marketing Cloud Account Engagement0.2https://www.salesforce.com/products/marketing-cloud/marketing-automation
OneTrust0.16http://www.onetrust.com
Snap.svg0.15http://snapsvg.io
Algolia0.14http://www.algolia.com
Microsoft HTTPAPI0.14http://microsoft.com
Red Hat0.13https://www.redhat.com
Cowboy0.13http://ninenines.eu
Azure0.12https://azure.microsoft.com


Distribution of domains using Pardot over IAB1 verticals











Introduction to Pardot

Pardot is a marketing automation software that helps businesses generate and manage leads, track customer interactions, and measure campaign performance. It includes features such as email marketing, lead scoring, lead nurturing, social media integration, and analytics. The platform is designed to integrate with Salesforce CRM, providing a complete view of customer activity and enabling seamless communication between sales and marketing teams.

Practical Applications of Pardot


- Lead management and nurturing: Pardot allows businesses to track and manage leads throughout the entire sales funnel, from initial contact to conversion.
- Email marketing automation: Pardot enables companies to create and automate email campaigns based on specific triggers and behaviors.
- Lead scoring: With Pardot's lead scoring feature, businesses can prioritize leads based on their level of engagement and likelihood to convert.
- ROI tracking: Pardot provides detailed reports on the effectiveness of marketing campaigns, allowing businesses to track their return on investment.
- CRM integration: Pardot seamlessly integrates with popular CRM platforms, such as Salesforce, to provide a complete view of customer interactions and data.

Benefits and Advantages of Pardot

- Automated lead nurturing
- Personalized email marketing campaigns
- Lead scoring and grading
- ROI reporting and analytics
- Integration with Salesforce CRM
- Segmentation and targeting capabilities
- Multichannel campaign management
- Dynamic content creation
- A/B testing for email campaigns
- Lead generation forms and landing pages



Distribution of domains using Pardot over IAB2 verticals













Most popular websites using Pardot



WebsiteIAB category 1IAB category 2OpenRank
tandfonline.comBusiness and FinanceIndustries6.56
rainn.orgMedical HealthDiseases and Conditions5.65
law.comNews and PoliticsLaw5.38
cpanel.netBusiness and FinanceIndustries5.37
sjsu.eduEducationBusiness5.37
fujitsu.comBusiness and FinanceIndustries5.36
smartinsights.comBusiness and FinanceEconomy5.33
usgbc.orgBusiness and FinanceIndustries5.29
csis.orgNews and PoliticsIndustries5.26
microfocus.comBusiness and FinanceBusiness5.18




Less popular websites using Pardot



WebsiteIAB category 1IAB category 2OpenRank
beours.comBusiness and FinanceIndustries0
tapestrypartners.netBusiness and FinanceIndustries0
stopsoldiersuicide.comBusiness and FinanceIndustries0
hollyburnfunerals.comEvents and AttractionsPersonal Celebrations & Life Events0
memorialplancoralgables.comEvents and AttractionsPersonal Celebrations & Life Events0


Distribution of domains using Pardot over 1 million most popular domains















Distribution of domains using Pardot over domain ages



The average age of websites using Pardot is 16 years.

The average page rank (measure of backlink strength) of websites using Pardot is 2.86.











5 technologies that are less often used together with Pardot



Technology% of use together with PardotWebsite
FameThemes OnePress0.0191https://www.famethemes.com/themes/onepress
SmartRecruiters0.0191https://www.smartrecruiters.com
Boost Commerce0.0191https://boostcommerce.net
Locksmith0.0191https://apps.shopify.com/locksmith
Bold Bundles0.0191https://boldcommerce.com/bundles