Marketo - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Marketo.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Marketo key performance metrics.

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Websites using Marketo

Description of Marketo: Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.

Marketo is used by 1.45% of websites in the Marketing automation category.

Business and Finance is the most popular main category among the websites using Marketo.

Business is the most popular subcategory among the websites that are using Marketo.

The technologies that are most often used together with Marketo are Google Tag Manager, Google Analytics, jQuery, Facebook, PHP, Google Font API, Bootstrap, Font Awesome, MySQL, WordPress.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Marketo may also be interested in using these other technologies: Drift, OneTrust, DigiCert, Imperva, AdRoll, Translate WordPress, StackPath, Adobe Target, TrustArc, Crownpeak.

Top IAB Industry Verticals using Marketo

Top 10 technologies that are most often used together with Marketo

Technology% of use together with MarketoWebsite
Google Tag Manager87.76
Google Analytics85.59
Google Font API39.51
Font Awesome35.49

Technologies that are most interesting for website using Marketo, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Translate WordPress0.14
Adobe Target0.14

Distribution of domains using Marketo over IAB1 verticals

Introduction to Marketo

Marketo is a cloud-based marketing automation software that helps businesses streamline and automate their marketing processes. It offers features such as lead management, email marketing, analytics, social media marketing, and more. With Marketo, businesses can create and execute targeted marketing campaigns, track and analyze customer behavior, and optimize their marketing efforts for better results. The platform also integrates with a variety of third-party applications and tools, making it a versatile and powerful marketing automation solution.

Practical Applications of Marketo

1. Lead management and nurturing
2. Email marketing campaigns
3. Lead scoring and prioritization
4. Sales and marketing alignment
5. Web and mobile engagement tracking
6. Event and webinar marketing
7. Social media marketing
8. Analytics and reporting
9. Account-based marketing
10. Automated campaign management

Benefits and Advantages of Marketo

- Marketo provides powerful marketing automation tools that can streamline and improve marketing campaigns.
- The platform offers a range of features for lead management, including lead scoring, nurturing, and segmentation.
- With Marketo, businesses can create targeted and personalized email campaigns, landing pages, and forms.
- The software integrates with a wide range of other business tools, including CRM platforms, social media, and analytics software, allowing for a more comprehensive view of marketing performance.
- Marketo provides robust analytics and reporting capabilities, allowing businesses to track and measure the success of their marketing efforts.
- The platform is highly customizable and can be tailored to meet the unique needs of individual businesses.
- Marketo offers strong support and training resources, making it easy for businesses to get up and running with the software.

Distribution of domains using Marketo over IAB2 verticals

Most popular websites using Marketo

WebsiteIAB category 1IAB category 2OpenRank
ibm.comBusiness and FinanceIndustries7.5
venturebeat.comTechnology & ComputingArtificial Intelligence6.69
checkpoint.comTechnology & ComputingComputing6.59
twilio.comTechnology & ComputingIndustries6.14
nvidia.comTechnology & ComputingArtificial Intelligence5.87
sap.comBusiness and FinanceIndustries5.82
foreignpolicy.comNews and PoliticsInternational News5.73
trendmicro.comTechnology & ComputingComputing5.59
adroll.comBusiness and FinanceBusiness5.58
shrm.orgBusiness and FinanceBusiness5.58

Less popular websites using Marketo

WebsiteIAB category 1IAB category 2OpenRank
audibelfl.comPersonal FinanceArts and Crafts0
burgesprop.comBusiness and FinanceIndustries0
mendix.netTechnology & ComputingComputing0
excelsiorcollege.comEducationOnline Education0
ptspro.comBusiness and FinanceIndustries0

Distribution of domains using Marketo over 1 million most popular domains

Distribution of domains using Marketo over domain ages

The average age of websites using Marketo is 16.1 years.

The average page rank (measure of backlink strength) of websites using Marketo is 2.99.

5 technologies that are less often used together with Marketo

Technology% of use together with MarketoWebsite
DoubleClick Campaign Manager (DCM)0.0324
SDL Tridion0.0324
Atlassian Jira Issue Collector0.0324