Facebook Pixel - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Facebook Pixel.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Facebook Pixel key performance metrics.

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Websites using Facebook Pixel

Description of Facebook Pixel: Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Facebook Pixel is used by 7.64% of websites in the Analytics category.

Business and Finance is the most popular main category among the websites using Facebook Pixel.

Business is the most popular subcategory among the websites that are using Facebook Pixel.

The technologies that are most often used together with Facebook Pixel are core-js, Open Graph, Facebook, HSTS, webpack, Module Federation, HTTP/3, Google Tag Manager, RSS, Google Workspace.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Facebook Pixel may also be interested in using these other technologies: Facebook, web-vitals, Shopify Chat, HSTS, PixelYourSite, core-js, HTTP/3, AdRoll CMP System, Pinterest Ads, Linkedin Insight Tag.

Top IAB Industry Verticals using Facebook Pixel

Top 10 technologies that are most often used together with Facebook Pixel

Technology% of use together with Facebook PixelWebsite
Open Graph67.63https://ogp.me
Module Federation33.72https://webpack.js.org/concepts/module-federation/
Google Tag Manager32.29http://www.google.com/tagmanager
Google Workspace25.47https://workspace.google.com/

Technologies that are most interesting for website using Facebook Pixel, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Shopify Chat0.14https://www.shopify.com/inbox
AdRoll CMP System0.09https://www.adroll.com/features/consent-management
Pinterest Ads0.09https://ads.pinterest.com/
Linkedin Insight Tag0.08https://business.linkedin.com/marketing-solutions/insight-tag

Distribution of domains using Facebook Pixel over IAB1 verticals

Introduction to Facebook Pixel

Facebook Pixel is a tracking code that allows businesses to measure the effectiveness of their Facebook advertising by tracking user behavior on their website. The pixel collects data on website visitors such as what pages they visit, what actions they take, and what devices they use to access the website. This information can then be used to create targeted advertising campaigns, optimize ads for specific actions, and track conversions. With Facebook Pixel, businesses can gain insights into their audience and improve their advertising strategies for better ROI.

Practical Applications of Facebook Pixel

1. Targeted Advertising: Facebook Pixel allows businesses to track user activity on their website and create highly targeted advertisements based on that data.

2. Conversion Tracking: This technology helps businesses track conversions from their Facebook ads by collecting data on users who click on the ads and complete a desired action on the website.

3. Retargeting: Facebook Pixel enables businesses to retarget users who have interacted with their website but did not convert by showing them ads on Facebook and Instagram.

4. Custom Audiences: Facebook Pixel can be used to create custom audiences based on user behavior on a website, allowing businesses to target specific groups with personalized ads.

5. Lookalike Audiences: This technology helps businesses find new audiences that are similar to their existing customers by analyzing user behavior and creating lookalike audiences for targeted advertising.

Benefits and Advantages of Facebook Pixel

- Allows businesses to track website visitors and their behavior
- Helps businesses to optimize their advertising campaigns and target their ideal audience
- Provides valuable insights into customer behavior and preferences
- Helps businesses to retarget customers who have already shown interest in their products or services
- Improves overall marketing and advertising ROI
- Can be used in conjunction with other marketing tools to create a comprehensive marketing strategy
- Makes it easier to measure the success of Facebook advertising efforts
- Provides real-time tracking and reporting
- Allows businesses to create custom audiences and lookalike audiences for better targeting
- Provides a seamless integration with Facebook Ads Manager for easy management of ad campaigns.

Distribution of domains using Facebook Pixel over IAB2 verticals

Most popular websites using Facebook Pixel

WebsiteIAB category 1IAB category 2OpenRank
etsy.comShoppingPersonal Celebrations & Life Events7.33
eventbrite.comEvents and AttractionsConcerts & Music Events7.13
theverge.comBusiness and FinanceIndustries7.09
reverbnation.comMusic and AudioIndustries7
squarespace.comBusiness and FinanceMarketplace/eCommerce6.74
slate.comNews and PoliticsPolitical Event6.74
hbr.orgBusiness and FinanceBusiness6.64
500px.comHobbies & InterestsArts and Crafts6.6
pbs.orgMoviesTalk Radio6.42
webmd.comMedical HealthDiseases and Conditions6.28

Less popular websites using Facebook Pixel

WebsiteIAB category 1IAB category 2OpenRank
accuritetireservice.comAutomotiveRoad-Side Assistance0
desertcharmliving.comReal EstateReal Estate Buying and Selling0
fuck-china.comSportsExtreme Sports0
noskovaonline.comFood & DrinkDesserts and Baking0
fortunewinds.comPersonal FinanceComputing0

Distribution of domains using Facebook Pixel over 1 million most popular domains

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Distribution of domains using Facebook Pixel over domain ages

The average age of websites using Facebook Pixel is 12 years.

The average page rank (measure of backlink strength) of websites using Facebook Pixel is 2.78.

5 technologies that are less often used together with Facebook Pixel

Technology% of use together with Facebook PixelWebsite
Acquia Campaign Factory0.0018https://www.acquia.com/products/marketing-cloud/campaign-factory
Acquia Content Hub0.0018https://www.acquia.com/products/drupal-cloud/content-hub
Acquia Customer Data Platform0.0018https://www.acquia.com/products/marketing-cloud/customer-data-platform