Afterpay - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Afterpay.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Afterpay key performance metrics.

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Websites using Afterpay

Description of Afterpay: Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.

Afterpay is used by 0.96% of websites in the Payment processors category.

Style & Fashion is the most popular main category among the websites using Afterpay.

Beauty is the most popular subcategory among the websites that are using Afterpay.

The technologies that are most often used together with Afterpay are jQuery, Cloudflare, Shopify, Cart Functionality, Facebook, Google Analytics, Apple Pay, Google Tag Manager, Shop Pay, Visa.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Afterpay may also be interested in using these other technologies: Zip, CookieYes, Cookie Notice, Twenty Twenty-One, LayBuy, W3 Total Cache, MonsterInsights, Sezzle, Python, Snap Pixel.

Top IAB Industry Verticals using Afterpay

Top 10 technologies that are most often used together with Afterpay

Technology% of use together with AfterpayWebsite
Cart Functionality78.02
Google Analytics74.01
Apple Pay71.4
Google Tag Manager58.56
Shop Pay48.47

Technologies that are most interesting for website using Afterpay, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Cookie Notice0.1
Twenty Twenty-One0.09
W3 Total Cache0.09
Snap Pixel0.07

Distribution of domains using Afterpay over IAB1 verticals

Introduction to Afterpay

Afterpay is a buy now, pay later payment method that allows customers to receive their purchases immediately and pay for them in installments over a period of time. Customers can sign up for Afterpay at checkout and pay for their purchases in four interest-free payments, due every two weeks. Afterpay is available for online and in-store purchases and is becoming increasingly popular as a way to make shopping more affordable and accessible.

Practical Applications of Afterpay

- Afterpay can be used by online retailers to offer customers a "buy now, pay later" option at checkout, increasing sales and customer loyalty.
- Afterpay can help consumers budget their purchases by dividing the total cost into four interest-free payments, making it easier to manage finances.
- Afterpay can be used by businesses to reduce the risk of fraud and chargebacks, as payments are verified and guaranteed by Afterpay.
- Afterpay can help small businesses compete with larger retailers by offering a flexible payment option to customers without requiring them to have a credit card.
- Afterpay can be integrated with loyalty programs, allowing retailers to reward customers for using the service and encouraging repeat business.
- Afterpay can be used by consumers to make larger purchases, such as furniture or electronics, without having to pay the full amount upfront.
- Afterpay can be used by retailers to decrease shopping cart abandonment rates, as customers may be more likely to complete a purchase if they have the option to pay over time.

Benefits and Advantages of Afterpay

- Afterpay allows customers to make purchases without immediately paying the full amount upfront, making it more affordable and accessible for many people.
- It provides an alternative payment method to credit cards, without the risk of accumulating debt or interest charges.
- Afterpay offers transparency and convenience, with clear payment schedules and reminders to help customers stay on track with their payments.
- The service is widely accepted by a growing number of retailers, making it a convenient option for a variety of purchases.
- It can help customers improve their credit scores by allowing them to make regular payments on time and increasing their purchasing power over time.
- Afterpay can also help retailers increase sales and customer loyalty by providing a flexible payment option that encourages more frequent and larger purchases.

Distribution of domains using Afterpay over IAB2 verticals

Most popular websites using Afterpay

WebsiteIAB category 1IAB category 2OpenRank
thecomfortcompany.comFamily and RelationshipsBereavement4.75
kennethcole.comStyle & FashionMen's Fashion4.7
orlybeauty.comStyle & FashionBeauty4.66
backwardssaddle.comStyle & FashionPersonal Celebrations & Life Events4.65
elfcosmetics.comStyle & FashionBeauty4.65
sk-ii.comStyle & FashionBeauty4.64
orgain.comHealthy LivingNutrition4.49
traciemartyn.comStyle & FashionBeauty4.46
fleurdumal.comStyle & FashionSwimming4.46
popovleather.comStyle & FashionMen's Fashion4.46

Less popular websites using Afterpay

WebsiteIAB category 1IAB category 2OpenRank
senselondonfragrances.comStyle & FashionBeauty0
budthelabel.comStyle & FashionMen's Fashion0
dr-drawing.comStyle & FashionBeauty0
prismsouls.comHobbies & InterestsArts and Crafts0

Distribution of domains using Afterpay over 1 million most popular domains

Distribution of domains using Afterpay over domain ages

The average age of websites using Afterpay is 9.8 years.

The average page rank (measure of backlink strength) of websites using Afterpay is 2.97.

5 technologies that are less often used together with Afterpay

Technology% of use together with AfterpayWebsite
HashThemes Total0.045
Formidable Form0.045
GTranslate app0.045