Adobe DTM - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Adobe DTM.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Adobe DTM key performance metrics.

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Websites using Adobe DTM

Description of Adobe DTM: Dynamic Tag Management (DTM) is a tag management solution for Adobe Experience Cloud applications and others.

Adobe DTM is used by 0.1% of websites in the Tag managers category.

Business and Finance is the most popular main category among the websites using Adobe DTM.

Travel Type is the most popular subcategory among the websites that are using Adobe DTM.

The technologies that are most often used together with Adobe DTM are jQuery, Google Analytics, Google Tag Manager, PHP, Google Font API, Bootstrap, Facebook, Modernizr, jQuery UI, WordPress.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Adobe DTM may also be interested in using these other technologies: Adobe Analytics, GeneratePress, Adobe Target, Dynatrace, Microsoft HTTPAPI, Adobe Experience Platform Launch, Adobe Experience Platform Identity Service, Adzerk, ActiveCampaign, Imperva.

Top IAB Industry Verticals using Adobe DTM

Top 10 technologies that are most often used together with Adobe DTM

Technology% of use together with Adobe DTMWebsite
Google Analytics78
Google Tag Manager63.69
Google Font API45.85
jQuery UI36.31

Technologies that are most interesting for website using Adobe DTM, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Adobe Analytics0.25
Adobe Target0.2
Microsoft HTTPAPI0.18
Adobe Experience Platform Launch0.18
Adobe Experience Platform Identity Service0.16

Distribution of domains using Adobe DTM over IAB1 verticals

Introduction to Adobe DTM

Adobe DTM (Dynamic Tag Management) is a marketing technology that allows users to manage and deploy marketing tags (such as tracking and analytics code) on their website without the need for manual coding. It provides a user-friendly interface for marketers to add, remove, and update tags as needed, and offers features such as rule-based tag firing, tag sequencing, and data governance. DTM also integrates with Adobe Analytics and other marketing tools to provide a comprehensive view of website performance and user behavior.

Practical Applications of Adobe DTM

1. Website performance tracking and optimization
2. User experience research and testing
3. A/B testing and personalization
4. Tag management for marketing and analytics purposes
5. Integration with various third-party tools and platforms
6. Mobile app tracking and measurement
7. Content management and optimization
8. Cross-device tracking and audience segmentation
9. Data management and governance
10. Custom event tracking and reporting.

Benefits and Advantages of Adobe DTM

- Provides a centralized platform for managing and deploying tags across multiple websites and digital properties
- Offers a user-friendly interface for creating and editing tags without requiring extensive coding knowledge
- Enables real-time tag deployment and updates, allowing for immediate changes to tracking and analytics
- Integrates with a wide range of third-party tools and platforms, including Google Analytics, Adobe Analytics, and more
- Provides robust data governance and security features to ensure compliance with privacy regulations and protect sensitive data
- Allows for customized tag firing rules and sequencing to optimize tracking and analytics capabilities
- Offers built-in debugging and troubleshooting tools to quickly identify and resolve issues with tag implementation and performance.

Distribution of domains using Adobe DTM over IAB2 verticals

Most popular websites using Adobe DTM

WebsiteIAB category 1IAB category 2OpenRank
epicurious.comFood & DrinkCookbooks5.43
aan.comBusiness and FinanceDiseases and Conditions5.24
apha.orgHealthy LivingIndustries4.8
desertmuseum.orgEvents and AttractionsZoos & Aquariums4.59
prepass.comBusiness and FinanceAuto Body Styles4.59
rockwellcollins.comBusiness and FinanceIndustries4.55
americananthro.orgBusiness and FinanceBiological Sciences4.48
messandnoise.comEvents and AttractionsRock Music4.39
burtsbees.comStyle & FashionBeauty4.38

Less popular websites using Adobe DTM

WebsiteIAB category 1IAB category 2OpenRank
mercerflowers2.comShoppingFlower Shopping0
thehouseofideas.comHobbies & InterestsCollecting0
westgatewakullasuites.comTravelTravel Type0
bevsballoonsflowersandnovelties.comShoppingFlower Shopping0
midstatescontainer.comBusiness and FinanceIndustries0

Distribution of domains using Adobe DTM over 1 million most popular domains

Distribution of domains using Adobe DTM over domain ages

The average age of websites using Adobe DTM is 17 years.

The average page rank (measure of backlink strength) of websites using Adobe DTM is 2.73.

5 technologies that are less often used together with Adobe DTM

Technology% of use together with Adobe DTMWebsite
Marketo Forms0.1538
Concrete CMS0.1538