YouTube - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of YouTube.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of YouTube key performance metrics.

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Websites using YouTube

Description of YouTube: YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.

YouTube is used by 48.41% of websites in the Video players category.

Business and Finance is the most popular main category among the websites using YouTube.

Travel Type is the most popular subcategory among the websites that are using YouTube.

The technologies that are most often used together with YouTube are jQuery, Google Font API, Google Analytics, PHP, MySQL, Google Tag Manager, WordPress, jQuery Migrate, Font Awesome, Twitter Emoji (Twemoji).

Our AI based recommender engine (trained on 100 million data points) suggests that websites using YouTube may also be interested in using these other technologies: Twitter, Apache, Microsoft ASP.NET, IIS, Google Font API, Google Analytics Enhanced eCommerce, MediaElement.js, Sentry, Squarespace, YUI.

Top IAB Industry Verticals using YouTube

Top 10 technologies that are most often used together with YouTube

Technology% of use together with YouTubeWebsite
Google Font API55.75
Google Analytics55.3
Google Tag Manager43.99
jQuery Migrate41.56
Font Awesome32.93
Twitter Emoji (Twemoji)29.35

Technologies that are most interesting for website using YouTube, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Microsoft ASP.NET0.04
Google Font API0.04
Google Analytics Enhanced eCommerce0.03

Distribution of domains using YouTube over IAB1 verticals

Introduction to YouTube

YouTube is a popular video sharing platform that allows users to upload, watch, and share videos. With over 2 billion active monthly users, YouTube has become the go-to platform for video content creators and viewers. The platform offers a wide range of video content, including music videos, educational content, vlogs, and tutorials. Users can interact with each other through comments, likes, and shares. YouTube also offers monetization options for content creators to earn money through ads and sponsorships.

Practical Applications of YouTube

1. Education: YouTube is a popular platform for educational content, with users regularly uploading tutorials and lectures on a range of subjects.

2. Marketing: Many businesses use YouTube to promote their products or services through video advertisements or product demos.

3. Entertainment: YouTube is one of the largest sources of online entertainment, with millions of users watching videos for leisure every day.

4. News and Journalism: YouTube has become a popular platform for citizen journalists and independent news outlets, allowing them to share breaking news and important events with a global audience.

5. Music: YouTube is a great platform for musicians and artists to showcase their work, with many independent artists gaining fame and recognition through the platform.

6. Fitness: Many fitness experts and trainers use YouTube to share workout routines, tips, and advice with their followers.

7. Travel and Tourism: YouTube is a great platform for travel bloggers and tourism companies to showcase destinations, attractions, and experiences to potential visitors.

8. DIY and Home Improvement: YouTube is a valuable resource for DIY enthusiasts, with countless videos sharing tips and tutorials on home improvement projects.

Benefits and Advantages of YouTube

1. User-generated content: YouTube allows users to create and upload their own videos, giving them a platform to showcase their talent, skills, and creativity.

2. Accessibility: With a worldwide audience, YouTube is a great way to reach a large and diverse group of people. Anyone with an internet connection can access the platform, making it an ideal medium for sharing information and entertaining content.

3. Cost-effective: Unlike traditional media channels, YouTube offers an affordable way for businesses and individuals to market themselves and their products/services.

4. Engagement: YouTube is an interactive medium that allows viewers to engage with the creators and content they enjoy. Comments, likes, and shares allow for instant feedback and a sense of community.

5. Entertainment: YouTube offers a vast library of engaging and entertaining content, ranging from music videos to vlogs to educational videos. With so much to choose from, there's something for everyone on the platform.

6. Educational: YouTube is also a valuable resource for educational content. From tutorials to lectures to documentaries, YouTube offers a wealth of information on a wide range of topics.

7. Monetization: Creators can earn money through YouTube's advertising revenue sharing program, allowing them to monetize their content and turn their passion into a career.

8. Discoverability: With millions of videos uploaded every day, YouTube offers a platform for creators to get discovered and build an audience. The platform's search and recommendation algorithms help viewers discover new content and creators, making it easier for users to find and enjoy the content they love.

Distribution of domains using YouTube over IAB2 verticals

Most popular websites using YouTube

WebsiteIAB category 1IAB category 2OpenRank
wordpress.orgBusiness and FinanceForum/Community8.62
reverbnation.comMusic and AudioIndustries7
fao.orgBusiness and FinanceIndustries6.91
slack.comBusiness and FinanceForum/Community6.82
hbr.orgBusiness and FinanceBusiness6.64
bitbucket.orgTechnology & ComputingComputing6.48
sxsw.comEvents and AttractionsIndustries6.43
irs.govPersonal FinancePersonal Taxes6.41
oecd.orgNews and PoliticsPolitics6.14
fitbit.comTechnology & ComputingConsumer Electronics6.13

Less popular websites using YouTube

WebsiteIAB category 1IAB category 2OpenRank
thealbertaproject.orgReligion & SpiritualitySpirituality0
clarencecc.orgEvents and AttractionsSpirituality0
thatcaptain.comEvents and AttractionsReggae0
gysym.comPersonal FinancePersonal Debt0
naughtymuse.comPersonal FinanceTravel Type0

Distribution of domains using YouTube over 1 million most popular domains

Distribution of domains using YouTube over domain ages

The average age of websites using YouTube is 11.8 years.

The average page rank (measure of backlink strength) of websites using YouTube is 2.48.

5 technologies that are less often used together with YouTube

Technology% of use together with YouTubeWebsite
Acquire Live Chat0.0006