Open Graph - Web Usage Statistics and Market Share

Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Open Graph.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Open Graph key performance metrics.

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Websites using Open Graph

Description of Open Graph: Open Graph is a protocol that is used to integrate any web page into the social graph.

Open Graph is used by 24.65% of websites in the Miscellaneous category.

Business and Finance is the most popular main category among the websites using Open Graph.

Business is the most popular subcategory among the websites that are using Open Graph.

The technologies that are most often used together with Open Graph are RSS, core-js, HSTS, webpack, Module Federation, Google Tag Manager, HTTP/3, jQuery, Google Analytics, reCAPTCHA.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Open Graph may also be interested in using these other technologies: RSS, core-js, Mastercard, PWA, HSTS, Priority Hints, HTTP/3, Wix eCommerce, PayPal, Boomerang.

Top IAB Industry Verticals using Open Graph

Top 10 technologies that are most often used together with Open Graph

Technology% of use together with Open GraphWebsite
Module Federation28.61
Google Tag Manager25.37
Google Analytics22.71

Technologies that are most interesting for website using Open Graph, as determined by our AI recommender

TechnologyAI Recommendation Score Website
Priority Hints0.14
Wix eCommerce0.13

Distribution of domains using Open Graph over IAB1 verticals

Introduction to Open Graph

Open Graph is a technology used for integrating web pages into social media platforms. It allows developers to add metadata to their web pages, which can be used by social media platforms to display rich media, such as images and video, when the page is shared. The metadata includes information such as the page title, description, and image. Open Graph was developed by Facebook, but is now supported by other social media platforms such as LinkedIn and Twitter.

Practical Applications of Open Graph

1. Social sharing: Open Graph allows websites to customize the way their content appears on social media platforms such as Facebook, Twitter, and LinkedIn. This can improve click-through rates and increase engagement.

2. Website optimization: By incorporating Open Graph tags into a website's HTML code, the site's appearance in search engine results can be improved, leading to more traffic and higher search rankings.

3. Content curation: Open Graph can be used to curate content on websites by displaying related articles or products. This can help keep users on the website longer and increase the likelihood of conversion.

4. Data analysis: Open Graph tags can be used to track the performance of website content on social media platforms, allowing businesses to analyze user behavior and optimize their marketing strategies accordingly.

5. E-commerce: Open Graph can be used to showcase products on social media platforms, making it easier for users to discover and purchase them. This can increase sales and revenue for businesses.

Benefits and Advantages of Open Graph

- Open Graph technology allows for better control over how content is presented on social media platforms, leading to increased engagement and reach.
- By implementing Open Graph tags, websites can provide more informative and visually appealing previews when shared on social media, leading to higher click-through rates.
- Open Graph technology also enables websites to track how their content is being shared and interacted with on social media, providing valuable insights for content marketing strategies.
- The use of Open Graph tags can also improve search engine optimization by providing more structured and relevant information for search engines to crawl.
- As Open Graph is an open standard, it allows for more seamless integration across different platforms and technologies, leading to more consistent and reliable performance.

Distribution of domains using Open Graph over IAB2 verticals

Most popular websites using Open Graph

WebsiteIAB category 1IAB category 2OpenRank
wordpress.orgBusiness and FinanceForum/Community8.62
creativecommons.orgBusiness and FinanceEducational Content8.06
microsoft.comTechnology & ComputingComputing7.82
wordpress.comBusiness and FinanceForum/Community7.8
apple.comTechnology & ComputingComputing7.49
mozilla.orgTechnology & ComputingComputing7.47
slideshare.netBusiness and FinanceBusiness7.44
bbc.comNews and PoliticsInternational News7.39
etsy.comShoppingPersonal Celebrations & Life Events7.33
bing.comBusiness and FinanceSearch Engine/Listings7.13

Less popular websites using Open Graph

WebsiteIAB category 1IAB category 2OpenRank
lamodelunitednations.orgPersonal FinanceContinent0
scimun.netPersonal FinanceIndustries0
braskhaven.comHealthy LivingSenior Health0
wilsonfuneralhomeracine.comEvents and AttractionsPersonal Celebrations & Life Events0
emilyspurlock.comHome & GardenCelebrity Homes0

Distribution of domains using Open Graph over 1 million most popular domains

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Distribution of domains using Open Graph over domain ages

The average age of websites using Open Graph is 11.2 years.

The average page rank (measure of backlink strength) of websites using Open Graph is 2.56.

5 technologies that are less often used together with Open Graph

Technology% of use together with Open GraphWebsite
2B Advice0.0003
a-blog cms0.0003
Acquia Content Hub0.0003